This art was created for the 2013 Tampa Bay Ray Spring Training RFP (food packaging). The first 2 images are from the style guide built for the color management and art styles. We’ve had success going with full color mock ups instead of sketches and heavily written documents explaining process and goals. That’s something we always leave behind for reference with the cost details.
below are the packaging mock ups
TBR Popcorn box
TBR Popcorn bucket
TBR Cup design