This art was created for the 2013 Tampa Bay Ray Spring Training RFP (food packaging). The first 2 images are from the style guide built for the color management and art styles. We’ve had success going with full color mock ups instead of sketches and heavily written documents explaining process and goals. That’s something we […]
Although it starts with a sketch I believe in understanding a client’s need first, then through a creative process, developing the most appropriate integrated approach that can be communicated clearly and consistently across all media. I follow this process and it leads to measurably and successful results. Based on analysis and client insights, I often […]