Hello, I’m a Florida based Senior Designer and Art Director experienced in Product Design, Print Design and Illustration. I’m a graduate of Bridgewater College (see pg.6) where I received my Bachelor of Fine Arts and was later inducted into the Bridgewater College Athletic Hall of Fame 2010. (Flickr pics)
I love music and I’m a huge sports fan. I’m also a lover of all things creative , great food, real friends, snowboarding, biking and dreaming.
My Induction into the Bridgewater College Athletic Hall of Fame.
PROFESSIONAL CREATIVE EXPERIENCE:
I can set the artistic direction of the style guides, branding elements and design materials use in product development, package design and concession displays. I can also produce support graphics for a variety of integrated objectives. I work hard to create visual work that’s at the forefront of what’s happening in product development and digital media. Presenting workflow to executive level in-House clients and stakeholders at various stages of engagement are common in my current list of objectives. I express my ideas clearly and confidently so there is no mistake in the objective. I provide leadership to designers and direction if needed as well. Scoping out design phases of projects accurately and efficiently, and attending pitches while attending industry events are often required so I can retain my project focus for task completion.
MY CREATIVE DEVELOPMENT PROCESS:
Recognize business models, complete visual audits of market competitors and create effective idea generations with precise and instructional leadership. I strive to achieve a specific main goal for my clients: which is to create visual awareness. By developing memorable and strategic solutions created with professional leadership that connects my client to the market and the consumer. I also develop cohesive, compelling strategic visions for in-house clients that guide the design process based on a synthesis of client business needs, proprietary and third party research, analytics and user research. After research is complete, I then communicate strategic visions to clients, and help them and their business development teams disperse the design strategy. I collaborate closely with the creative teams to ensure that the business requirements are deeply integrated into the final ideation
I help companies increase their visibility by:
- quickly capturing the customers attention and shaping their emotions
- clearly conveying the benefits and attributes of their product.
- strongly building brand loyalty through clear and consistent visual messaging
I’m committed to creating an impact with an efficient work-with process. My creative promise is to deliver forward thinking ideas with creative relevance to every project. Sustainable design and credible production standards are essential to my efforts to maintain a “win-win” partnership during the development process. I focus on seamless communication and professional design standards that enhance project quality and successful partnerships.
Although design and illustration are my passions I can use my 3D design experience in the product development industry to transcend general template based graphics by infusing my 3D design skills into other application for cost saving for special projects or realistic visuals such as: designing trade shows in specific foot prints, creating concession areas and stands, producing product design presentations or realistic technical illustrations.
KEY AREAS OF EXPERTISE:
[headline style=’1′]Check Out My Skills[/headline]
[columns count=’2′]
[column_item]
[skills style=’radial’ id=’doughnut’ title=’Profile’]
[skills_item title=”Art direction” level=”63%” color=”#cb0001″]
[skills_item title=”Branding” level=”84%” color=”#ff0001″]
[skills_item title=”Creative Solutions” level=”93%” color=”#7a0001″]
[skills_item title=”Color Management” level=”35%” color=”#e40405″]
[skills_item title=”Web” level=”23%” color=”#a50001″]
[/skills]
[/column_item]
[column_item]
[skills title=’Skills’]
[skills_item title=”Product design” level=”93
[skills_item title=”Product design” level=”93%” color=”#e40405″]
[skills_item title=”Graphic Design” level=”95%” color=”#e40405″]
[skills_item title=”Illustration” level=”85%” color=”#e40405″]
[skills_item title=”Creativity” level=”100%” color=”#e40405″]
[skills_item title=”Identity” level=”65%” color=”#e40405″]
[/skills]
[/column_item]
[/columns]
MORE CREATIVE INFORMATION:
Software: Adobe Creative Cloud; Adobe Photoshop, Adobe illustrator, InDesign, Dreamweaver, flash, Sound Booth (sound editing), for 3G graphics I use Strata 3D CX 6 and for HTLM5 base development WordPress.
Design: My main objective is to initiate and develop creative design solutions for corporate branding, marketing projects and product development.
Illustration: I distinguish myself as an artist by using the cross-pollination of fine art techniques and computer graphics. I have extensive experience producing stylized, technical and support graphics for various brands while adhering to budget restrictions, industry trends, specialized market plans, design specifications and color limitations.
Product Development: I can develop product visuals for dramatic cost savings on mock ups and production samples. I’ve been designing in the industry for nearly 12 years, forward thinking and implementing design and brand strategies for primary and targeted demographics for brands such as: Disney One Ice™, Ringling Bros., Monster Jam, Monster Energy Supercross and United Way Store.
PRODUCTION KNOWLEDGE:
Production and Pre-Press: I work as a collaborative partner with vendors by setting up proper visual resources such as chromalins, match prints and film separations and for manufacturing project mechanicals. I believe my ability to coordinate manage projects, and set time lines for graphic workflow is where I distinguish myself as a professional designer and production manager.
EDUCATION
Bridgewater College, B.A. Graphic Communications & Illustration – 1990
TRAINING
HOW Design Live Conference 2003 – 2014
IHAF In-House Agency Conference/Forum
Printing techniques
Typography Solutions