{"id":1388,"date":"2011-06-01T14:10:01","date_gmt":"2011-06-01T21:10:01","guid":{"rendered":"https:\/\/alawrencemedia.com\/?p=1388"},"modified":"2015-05-30T17:43:14","modified_gmt":"2015-05-30T21:43:14","slug":"disney-on-ice","status":"publish","type":"post","link":"https:\/\/alawrencemedia.com\/?p=1388","title":{"rendered":"Starts with a sketch"},"content":{"rendered":"<p>Although it starts with a sketch I believe in understanding a client&#8217;s need first, then through a creative process, developing the most appropriate integrated approach that can be communicated clearly and consistently across all media. I follow this process and it leads to measurably and successful results.<\/p>\n<p>Based on analysis and client insights, I often define the key project goals through a quick sketch and a clearly defined creative brief. The Crush Friction Racer sketch below was later changed to the Squirt Friction Racer. Also See Grand Daddy Lures below Squirt friction racer. See also\u00a0<a href=\"http:\/\/wp.me\/p2gCH2-EX\">Apparel Design Specs<\/a> and <a href=\"http:\/\/wp.me\/p2gCH2-L6\">Logo Color Development<\/a>.<br \/>\n<a href=\"https:\/\/alawrencemedia.com\/?attachment_id=3985\" rel=\"attachment wp-att-3985\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3985 alignleft\" src=\"https:\/\/alawrencemedia.com\/wp-content\/uploads\/2011\/06\/sketch_layouts_v2a.jpg\" alt=\"sketch_layouts_v2a\" width=\"670\" height=\"3223\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although it starts with a sketch I believe in understanding a client&#8217;s need first, then through a creative process, developing the most appropriate integrated approach that can be communicated clearly and consistently across all media. I follow this process and it leads to measurably and successful results. Based on analysis and client insights, I often [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[9],"class_list":["post-1388","post","type-post","status-publish","format-standard","hentry","category-concepts","tag-product-development"],"_links":{"self":[{"href":"https:\/\/alawrencemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/1388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alawrencemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alawrencemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alawrencemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alawrencemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1388"}],"version-history":[{"count":89,"href":"https:\/\/alawrencemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/1388\/revisions"}],"predecessor-version":[{"id":4165,"href":"https:\/\/alawrencemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/1388\/revisions\/4165"}],"wp:attachment":[{"href":"https:\/\/alawrencemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alawrencemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alawrencemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}