about

About Me

I'm a Florida based Senior Designer and Art Director experienced in developing sustainable consumer products, creating custom illustrations and designing print material for marketing / brand. I'm a graduate of Bridgewater College where I received my Bachelor of Fine Arts and was later inducted into the Bridgewater College Athletic Hall of Fame 2010 for Football, baseball and track and field.

I specialize in product branding, graphic/web Design, illustration & consumer product design. I have global client roster that I provide artistic direction, creative solutions for various properties and web outlets. My core workflow consists of product development, creating web assets, package development and point of purchase assets for concession environments. My strengths are working in ranges of styles from bold minimal to technical illustration.

I have a love for music and I'm a huge sports fan. I'm also appreciate all things creative , great food, real friends, snowboarding, biking and dreaming.

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Ideation

Creative process of generating ideas in sessions (e.g., brainstorming, worst possible idea). working with an open mind to produce as many ideas as I can to address a problem statement in a facilitated, judgment-free environment.

01

concept

Conceptual Design is a critical part of the development process. Through a combination of brainstorming and collaboration, I combine research, design, marketing and engineering to create innovative ideas. I select the optimal designs for further development and refinement.

02

design

My design blends the best elements, features trends and concepts from the concept generation phase and merge them into single-focused ideas and designs. Here I involve the continued refinements of ideas and concepts by optimizing function, aesthetics and human factors. Along with outside production and manufacturing team, I isolate the most advantageous components, potential materials and production possibilities.

03

Product

Developing consumer product ideas and bring them to life through industrial design and project iteration. This is when we realized napkin sketches, concept drawings and we partner with you to design and launch products with relevance, distinction, and market place .

04

Creating identity

Your brand is what people think of when they think about your company. It’s your reputation. It’s influenced by your values, your products, your marketing, your customer service. It’s shaped by immediate recognition of your brand. And yes, it includes your logo, website, and business cards. Everything people encounter when they interact with your company adds to their perception of you. This is your brand.

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Graphic Design for Print and Web

If you can think it, I can create it ! From web and print media to point of purchase sign and large format billboard designs. I can create it all !

Creative Website Design

Fully customized and self managed website design projects and presentations for your business or company.

Ecommerce web development

I can create customized visuals that sell your products Online for a steady stream of commerce related income and let your website work for you. We are fully proficient with WORDPRESS, WOOCOMMERCE, JOOMLA and other ecommerce platforms.

Product Devopment

I know that the most successful projects move out of the digital world and into the physical world through strict process and commitment.Through the use of powerful concept work and 3D modeling programs I can quickly generate realistic content.

Brand Strategy

I craft customized brands that are bold and sustainable. I work to develop brands that go well beyond their visual identities. From messaging to comprehensive brand and style guides I deliver original brand needs to be a success now and well into the future.

Package Design

I design custom packaging, point of sales displays, packaging label design, graphic Design, limited edition Packaging, 3D rendering/pack shots, die-line creation, sourcing & prototyping and manufacturing support

mobile

High quality design and research

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Process